AUR, "Going Green" for 2009 Spring Clothing Line

AUR, formerly Aureus and Aurea, are “going green” for their spring 2009 clothing collection. They have added a fourth product collection that focuses on renewable resources; Aware. Aware’s environmentally friendly focus on new fabric technologies provides golfers with an earthy alternative, without sacrificing fashion. The line features apparel that is made from recycled polyester (EcoSmartT), cotton/bamboo blends (EcottonT), and nanoben fabric technology.

EcoSmart , available for men and women, is a fabric made from Recycled Polyester Yarn. Recycled polyester yarn is made from plastic post-consumer based products. The benefits of EcoSmartT are moisture management, anti-odor, fast drying, added UV protection, easy care and environmentally responsible. It reduces fossil-fuel consumption and greenhouse gases when compared to regular Polyester fabrication.

E-CottonT by AUR, also available for men and women, is a Cotton/Bamboo fabric made by combining bamboo-derived fibers (bamboo is basically pounded until it becomes threads of fiber) and cotton. The benefits of E-CottonTby AUR are a luxurious hand feel that's softer than the softest cotton, anti-odor, easy care, hypo allergenic, thermal regulating, naturally four times more absorbent than cotton, breathable, anti-bacterial and environmentally responsible. It is environmentally friendly because it is made with a Bamboo component, which is one of the world's most sustainable resources.

Nanobon®, available for men only, consists of carbonized bamboo particles that are combined with a polyester yarn and knit into a garment. The benefits of Nanobon® are moisture management, anti-odor, fast drying, added UV protection and environmentally responsible since renewable carbonized bamboo, instead of a chemical finish, was used to attain these benefits.

"AUR is dedicated to improving every golfer's performance and enjoyment of the game by designing and crafting clothing that makes golfers look, feel and perform their best regardless of their skill level," says Mark Fletcher, President Fletcher Leisure Group Inc. "Times change, people evolve and yet philosophies persevere. Our philosophy for this authentic golf brand is and will continue to be that of providing the most aspiring golf fashion on the market."

Montreal-based Fletcher Leisure Group Inc., is the largest privately owned supplier of high-quality golfwear, lifestyle apparel and golf equipment in Canada, as well as snow sportswear. Fletcher, with 42 years of golf-industry experience, is expanding very quickly to international markets. In addition to North America, it is present in the UK, Europe, Asia, Australia and New Zealand. Fletcher Leisure Group Inc. is the largest supplier of golf apparel to the Canadian golf market through its own Sunice®, Aureus & Aurea, AUR, and Storm Pack sportswear brands, and also distributes the top industry brands of Callaway Golf Apparel, Ashworth, and Adams Golf equipment. Fletcher brands are distributed across Canada through pro shops, specialty golf stores, sporting-goods retail stores, resorts and universities, as well as large corporations via its affiliation with promotional merchandise companies. You can visit http://www.aurgolf.com/ for the latest golf styles and photos.