Golf Town at Golf Show

February 29, 2012 - Markham, ON – Golf Town will once again take center stage at this weekend’s Toronto Star Golf and Travel Show, taking place this Friday, March 2 to Sunday March 4, at the Metro Toronto Convention Centre.

Thousands of golf enthusiasts from across the Greater Toronto Area and beyond will have the opportunity to test the latest and greatest golf equipment for 2012 and enjoy other activities, including an introduction to Golf Town’s brand new new technology-driven Swing Labs fitting system.

“The test area is hugely popular with show guests. It’s an opportunity for the avid golfer to have some fun and put the clubs that they have been seeing on television and reading about into their own hands for a few swings,” says Andre Cuerrier, Golf Town’s Director of Academies and Services.

The Golf Town Test Range will have the latest equipment from TaylorMade, Cobra, Nike, Wilson Staff, Ping, Callaway, Mizuno, Srixon and Cleveland on hand for testing and consumers can then purchase at their giant 4,000-square-foot retail village that will also include the latest golf apparel, footwear and accessories.

Another highlight of the Golf Town exhibit will be the Golf Town Swing Zone powered by Swing Labs. Golfers can experience a complimentary My Club iQ fitting session with one of Golf Town’s expert staff. “Swing Labs fitting technology allows our knowledgeable PGA of Canada teaching professionals to fit every golfer into the best set of clubs suited to that particular individual, without any brand bias,” says Cuerrier. “Fitting is no longer about buying into a favourite brand; it’s about finding the best driver, woods and irons for each individual.” My Club iQ will allow a golfer to take 15 swings in 15 minutes and show them how they can gain an average of 15 yards!

The Golf Town Corporate Logo Centre will allow show visitors to get an idea of what logo products are available, and the Custom Order Center will allow customers who have been custom fit by any of the vendors at the Golf Town Test Range to place an order for their clubs at the show itself.

Prior to the golf show, Golf Town distributed 1,800 complimentary VIP passes to the event by way of its LeaderBoard membership privileges program. Other Golf Town exclusives include a special Glenlivet Tasting experience for VIP members on Saturday and Sunday afternoons, as well as a contest for a $1,500 shopping spree for all show attendees to enter.